Strategy, PR and communications for hospitality, wellness and sustainability brands.
Whether you are building a category-defining brand or need communications that simply work better, we bring clarity, momentum and visibility where it matters.
A maar is a volcanic crater, formed when magma meets water. That is how we work: heat and calm, idea and structure, in the same room.
Maar is a boutique agency. You work directly with senior people who write the strategy, build the brand and pick up the phone to the press.
what we do
Strategy and brand
The foundation that turns activity into impact.
We define where you stand, what you say and how you sound. Positioning, identity and narrative built as a system your team can use every day.
- Positioning
- Brand identity
- Narrative and tone of voice
PR and media relations
Coverage that builds authority.
Press strategy and outreach to global and national titles, plus the niche platforms your audience actually trusts. Thought leadership and partnerships that extend your reach.
- Press strategy and outreach
- Thought leadership
- Partnerships
Communications and social
Consistent, considered presence.
Content, campaigns, launches and events that keep you visible between the headlines and grow reputation you can measure.
- Content and campaigns
- Launches and events
- Social strategy
how we work
ignite
We find the idea with the most energy in it. Audit, interviews and market reading lead to a clear position and a sharp story.
shape
We give that idea a form. Identity, messaging and a communications plan that tells everyone what to say, where and when.
surface
We bring it into the world. Press, partnerships, launches and content, with reporting on what landed and what to do next.
who we work with
Hospitality
Wellness hotels, boutique and five-star properties, conceptual spaces and experiential travel.
Wellness
Holistic practices and next-generation biohacking concepts.
Sustainability
Clean air science, ocean conservation and environmental research that needs a public voice.
testimonials
In our clients' words.
Some clients come to us to become a cultural phenomenon. Others come to fix, sharpen or scale what already exists.