maar
Strategy · PR · Communications Hospitality · Wellness · Sustainability

maar

Maar is a volcanic crater, formed when magma meets water. Explosive. Transformative. A vessel of beauty.

Whether you're building a category-defining brand or need communications that simply work better, we bring clarity, momentum and visibility where it matters.

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Strategy · PR · Communications
What we do
(01)
What we do

Strategy. PR.
Communications.

We connect the dots others don't see.

(01)
Strategy & Brand

The foundation that turns activity into impact.

Positioning, identity, narrative, tone of voice.

(02)
PR & Media Relations

Coverage that builds authority.

Press strategy, outreach, thought leadership, partnerships. From global and national titles to the niche platforms your audience trusts.

(03)
Communications & Social

Consistent, considered presence.

Content, campaigns, launches, events. Increased visibility, stronger reputation, measurable growth.

Who we are
(02)
Who we are

Two cities. One vision.

London · Barcelona

Marina Walker and Mariya Golovanova
London · Barcelona
Marina Walker
Communications Strategist · Editor · Media Specialist

A former Time Out editor, Marina brings editorial precision to strategic communications. She has delivered top-tier coverage across Condé Nast Traveller, The Times, Forbes, The Telegraph and The Independent, and led campaigns for brands including Hotel Arts Barcelona.

Alongside client work, she builds platforms that translate complex environmental and policy issues into public-facing narratives, driving awareness around health inequalities, such as What's the Matter Clean Air Festival.

Mariya Golovanova
Brand Architect · Experience Designer · Creative Facilitator

Mariya designs brands as living systems — translating identity into structure, communication, and experience. Her work draws on design thinking frameworks and cultural narratives. She supports founders at moments of growth and transition, helping them shape clear, coherent, and scalable brand systems.

Co-founder of Impulse Awards, a social innovation platform for entrepreneurs in Barcelona, she also works as an educator, facilitating workshops on identity, branding, and positioning.

Building brands with soul and strategy.

Who we work with
(03)
Who we work with

Who we work with.

We partner with brands across hospitality, wellness and sustainability, from established names to those at a pivotal growth moment.

01
Hospitality

Wellness hotels, boutique and five-star properties, conceptual spaces, experiential travel.

02
Wellness

Holistic practices and next-generation biohacking concepts.

03
Sustainability

Clean air science, ocean conservation, environmental research.

In their words
(04)
What clients say

In their words.

"

Maar have an exceptional ability to take complex scientific data and translate it into clear, engaging, bite-sized content that resonates with a much wider audience without losing accuracy or integrity. They delivered a wealth of high-quality materials, including playful infographics, and helped us build meaningful partnerships that significantly extended the reach and impact of our research.

Dr Helen Wood Research Fellow, Queen Mary University of London
"

We came to Maar for systemic communications work, and their knowledge of hospitality and destination positioning immediately stood out. They helped us build the core strategy and meaningful strategic partnerships, positioning us as one of the key drivers of the region's emerging identity. Their network and instinct for the right voices brought outstanding journalists and influencers to Vinte Quinta da Boavista, resulting in exceptional coverage and visibility.

Ella Illarionova — Owner Vinte Quinta da Boavista, Northern Portugal
"

Maar gets clean air work into the world. They build partnerships across councils, hospitals and schools that most of us couldn't land alone, and turn them into things people actually turn up to. The art-first approach is distinctive; the delivery is what earns my trust.

Dr Ruaraidh Dobson Principal Scientist, South London Scientific
"

They were highly creative with wonderful and workable ideas they turned into beautifully designed material, completely aligned with our vision. They went above and beyond and exceeded our expectations by far in every way. We couldn't be happier with the result.

Bodywise Natural Health London
"

Working with Maar has been an absolute pleasure from start to finish. They truly listened to our brief, took the time to understand our needs, and showed incredible patience and professionalism throughout every stage of the process.

Dr Renata Brandão Senior Lecturer, University of East London
"

Maar helped me reconnect with my unique voice and shape a business direction rooted in my values. They also built a clear system for communicating my work, bringing clarity to my message and supporting the creation and launch of my first retreat.

Rebecca Davies Holistic healthcare specialist
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maar
maar 2026

Some clients come to us to become a cultural phenomenon. Others come to us to fix, sharpen or scale what already exists.

Your ideas deserve
a thoughtful launch.

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